You’re likely to believe online dating sites are social media sites, because you see all the faces, but if you take a closer look, you’ll notice online dating sites are simply digital marketplaces.
Think Amazon, Ebay, and Netflix.
Well what does that mean?
Perhaps you’ve heard of what’s called “the long tail” when it comes to digitally abundant marketplaces.
This long tail rule is basically the opposite of the highly regarded 80/20 rule that was present in scarcity based economics.
When there’s a cost associated with selling a product, it’s extremely important to warehouse and sell only the products that sell BIG.
Think Movie Theaters…
This is where you would hear 80% of the business comes from 20% of the top selling products. Business would have been gone if they concentrated on the 80% that didn’t sell as good as the top 20%.
This is is all well and good for old school businesses, however, when it comes to digitally abundant marketplaces, where there is no inventory, or cost of good sold, there is a completely different way of looking at maximizing profits.
This is called the “long tail” because you can scale and manage an infinite amount of processes allowing transactions to occur that normally wouldn’t happen.
Now you can play MUCH bigger because you’re creating 1000’s of simultaneous purchases at the same time that couldn’t be handled without a MAJOR production, real estate, and tons of employees.
This is the reason businesses like Amazon and Netflix have been able to defaecate on their competition. They have no problems warehousing and selling low volume products previously deemed insignificant. This allows digital abundant companies to transact with millions that normally wouldn’t have had an opportunity to make a purchase.
N0w that I talked a little about the long tail, I want to bring it back to world of Online Dating. Just like the aforementioned digital marketplaces, online dating allows you to scale out your product (your profile) to millions of potential buyers.
In the past, this would have been a huge waste of time and probably would not have garnished the results you would have needed.
How many searches can you perform?
How many people can you realistically meet in a week?
How many profiles can you read?
How many witty messages can you come up with?
Not too many if you want to keep your job and be a human being. You’re more likely to just give up and condemn online dating. Many people do.
But imagine alleviating that time constraint when it comes to Online Dating. This was one of the most amazing things I did. When I knew I had a converting profile, I knew I could just employ automation to scale the traffic, and get tons of non-solicited messages from women wanting to know more about me.
After all, every single person on these sites wants to make multiple purchases with a limitless credit card called their vagina.
It was when I alleviated the scarcity out of Online Dating and treated it like a marketplace, that I finally started getting the results I needed and wawnted.
I started getting messages at a rate I never thought possible, and it’s only because I was able to scale and create a converting profile.